Written by Kevin Hughes

Wall covering choices

There are several things to consider when choosing a custom printed wall covering. The good news is that there is a solution and a covering for any wall, inside or out. Beyond the environment, the other options you will have to consider are type of adhesion, installation technique, and the best material for the job.

Wall covering material can be fabric, paper, vinyl, or film. You will need to consider the environment (inside, outside, type of wall, size) to determine which material will be the best for your customer’s needs. There is an appeal to each material.

Best Practices

Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing.

Written by Pat Gremillion

Branding

What does Coca Cola mean to you? Coca Cola is one of the most iconic brands on the planet. Can you see the Coca Cola red? Can you visualize the logo on a 12 ounce can, a 16 ounce bottle, the side of a Coca Cola truck pulling out of a parking lot? Can you hear the fizz after it is poured into a glass? Can you feel the sensation and taste the flavor when it is in your mouth? Iconic brands are embedded in our memories. These brands represent experiences and your relationship with the product. An iconic brand is a carefully defined look, feel, taste, smell, sound, and more importantly, association to the product. This association represents value. This value is the value of brand.

Business meeting

“Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and hopefully exceed its sales goals.”

Pipedrive.com

The challenging question for all that are, or aspire to be, in Sales Management is: what is the best way to lead a sales team? There are as many answers to that question as there are days in the year… and then some.

Printing press

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not. People just trust print more.

Written by Miguel Correa

Hospital

The days of drab and institutional-looking hospitals and urgent care facilities are finally gone! Hooray for color and the feeling of warmth while visiting a place filled with trauma and angst. Out are the beiges, yellows and cold-looking walls. In are full color wall murals, gorgeous art pieces and unique branding opportunities all over. Gone are simple banners and foam board. In are direct print metallic dibond panels, adhesive vinyl and dreamscape wall murals, custom printed acrovyn, floor graphics, magnetic signage and so much more. With the help of printers and signmakers, health care facilities are now able to achieve a whole new state of being.

Written by Chris Miller

Trends in 2017

2017 presents itself with many trends in many different vertical markets, which can be addressed using new digital print technology to help create impactful interior environments. In the commercial real estate market, a few major trends were uncovered in an interview with one of the marketing directors for one of the larger firms in the world.

Written by Jeff Beane

2017 goals

There are two mistakes that people make before they even begin to think about their New Year’s resolutions.

  1. They think about what they should do, rather than what they really want to do.
  2. They think about what they should stop doing, rather than what they actually want to achieve. “What should I do this year?” “What should I stop doing?”, “What do other people suggest that I should work on?”

Break Through

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media. How can you break through all that clutter? Get back to the basics of great marketing!

Written by Kent Long

Happy Holidays!

Can you hear that? Can you see that? Yes, the holiday season is among us and boy is it everywhere these days! Everywhere you look Christmas decorations, Christmas music and holiday marketing efforts show up earlier and earlier each year. Companies are constantly looking to new ways to communicate and market themselves during the holidays to take advantage of the newest trends and products available to consumers.

Fighting over money

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

Written by Todd Howgard

Hourglass

Scientists are hot on the tail of one of nature’s most elusive substances: the mysterious dark matter that is thought to make up 70% of the universe. Many scientists think dark matter might even be hiding right under our noses here on Earth. In fact, scientists don’t know what dark matter is. It doesn’t emit or reflect any light, so you can’t see it. One idea is that it flies right through the Earth, mountains, buildings, trees and your body without bouncing off atoms. Invisible, elusive, mysterious and uncontrollable.

Ever feel like your deadlines are elusive and out of control? Have you ever managed the perfect project? One where you've not missed one single deadline along the way? How about a project that went through its entire life cycle without having anything added or a needing to move timelines and tasks here and there? The concept of being able to deliver everything — on time on any given project is fairly fractional. Although larger projects may have more moving parts, smaller projects can be just as challenging. Staying exactly on track is almost never in the cards.

Written by Richard Lira

Hello 2017!

Why are so many of us disappointed with New Year's resolutions and setting goals? Because after a few months, we find that we are no longer acting on them. Somehow, other things assume a higher priority in our lives. What does that mean? Are these resolutions and goals not necessary in the first place? Yes, they are, but what happened?

Written by Brianna Long

The original Thomas team

It’s that time of year when we begin to look back and reminisce over all that has happened throughout the year and realize all the reasons we are truly grateful. At Thomas Printworks, it has been a milestone in our company history. We have now celebrated sixty years in business and have grown to be the largest family-owned and operated reprographer in the nation. We have over 25 locations and over 500 employees. We’ve set our vision and values high so that we can be the best in our business. But with all that said, it’s our customers who shape what we are today.

Key to Success

Get to know S A M, and you will perform at a higher level that will then bring you both personal and business success!

Written by Linda Carter with content from an anonymous Veteran

Soldier saluting the flag

On the 11th day of November each year, we celebrate a day that was proclaimed and set aside by U.S. President Woodrow Wilson in November 1919 to honor American veterans of all wars. The important purpose of this significant day is to celebrate and honor America’s veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We do this in general, by displaying the flag of the United States on all government buildings and observing with appropriate ceremonies in our schools, churches and other suitable places.

Another way to honor is to share a veteran’s own words as to what this day means to them personally. I am privileged and honored to know a veteran of the Iraq War (who wishes to remain anonymous). Here are his words:

Written by Ben Noebels

PDF icon

Have you ever seen a PDF/A option when scanning a large format document and wondered what it means? PDF files now come in many flavors: PDF/A, PDF/E, PDF/X, PDF/VT and more. At least eight types of PDF files exist, each with its own standards and purposes. In this short article, we are going to review PDF/A.

Written by Ira Bowman

CMYK vs RGB

Have you ever printed something and noticed the colors on the page look different than what you see on the screen? I know some people who’ll take the print and hold it next to the screen and say, “What’s wrong with my printer? Why don’t the colors match?” We in the print world deal with color issues on a daily basis and this blog will help address some of these issues.

Written by Andrew McConnell

Print vs. Digital

Billboards. Electronic message boards on campuses and businesses. Restaurant menus. Brand messages that used to be distributed as print are more and more being directed to consumers via digital signage. While there are certainly advantages being able to update and quickly customize the messaging in digital signage, there are still valid reasons to promote your brand using traditional print messages, too. One of which is the relationship of the buyer to the brand.

Written by Kevin Hughes

Focus

An amazing, inspiring display can not only be a work of art, but it can also be an exhibit that tells a story and attracts a crowd of customers. A great display is an example of coordination and translation, where a professional can actualize an artist’s vision dimensional model of perfection. And yet, too often what we see on paper bears little resemblance to the minute detail and flourishes, to the angular shapes and sharp lines, that represent an artists or marketing offices vision.

Whether a result of poor communication, or too many chefs in the kitchen, there is an increasing disconnect between designs for displays and the construction of those design plans.

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