Cars aren't cheap. You pay for the car, maintenance, oil, the new tires, the wind shield wipers, coolant, insurance, gas, registration and probably a dozen other things.
When it comes to cars you always have the conversation about the miles per gallon, but have you had a conversation about the marketing per mile? If you're already paying for insurance and gas, might as well look at a reasonable way to use it to get in front of an audience.
Let's talk about an audience.
There are a number of cities where public transportation it a good option, but for most Americans, traveling by car is a necessity.
- 96% of Americans traveled by car in the past week.
- There are more than 280 million cars registered in the United States (U.S. - number of vehicles in operation | Statista)
- The average American will drive 12,000 miles a year. (That's about 32 miles every day!) (Think You’re In Your Car More? You’re Right. Americans Spend 70 Billion Hours Behind the Wheel | AAA Newsroom)
The point is, there's a lot of people out on the road, often! This means... there are a lot of eyes on the road. And they are mobile and capable of making purchase decisions, and are (hopefully) a cognitive driver paying attention to the road and their surroundings.
- One vehicle wrap can generate 30,000-70,000 impressions daily.
- 98% of Americans indicated they notice media targeting drivers while out on the road.
It's a very scalable and reasonable form of advertising. Whether you are an independent business owner or managing a fleet of 200 cars, vehicle wraps are worth the money.
- Of all marketing mediums, car wraps are the lowest CPM for cents per thousand.
- It's the most cost efficient form of outdoor advertising.
Just this morning on my way to work, I saw a truck with a simple label on the back window saying "I buy fishing lures" with a phone number and website. I thought it was interesting. I am not a fisher, but I've never heard of someone making a business out of buying and selling fishing lures. Anyways, I looked at his website when I had the chance and mentioned it to a coworker who really enjoys fishing.
I didn't take the bait and look up the website for myself, but it did get passed along.
If you want small decal lettering in the windows, partial graphics or full wraps, our professional team will help design and install. Get more per mile. Get a quote today.
